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impression also known as an ad view or exposure, occurs when an ad banner is served. If one page has four ads, that counts as four impressions.
Ãâó: www.indianlinkexchange.com/temp/glosarry.html
impression A measure of how many times a banner is displayed. Count one impression each time the banner is shown.
Ãâó: www.montereynet.net/Knowlg_Rsrcs/Glossary.html
impression a single instance of an online advertisement being displayed.
Ãâó: www.20six.co.uk/navy/archive/2003/10/08/wbuvnb3a00...
impression Banner impression measures the number of times the banner is displayed, either on a web page or in a separate browser window as a pop-up or pop-under advertisement. One impression is equal to one display of a banner ad. Thus, 1000 impressions mean that the banner has been displayed 1000 times. Some banner advertising sites charge by number of impressions.
Ãâó: www.metaprojects.com/services/banners/banner_terms...
impression A single viewing of a Web banner ad. In online advertising,
Ãâó: www.airage.com/aa/webads101_2.asp
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