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impression The pressure of type, plate or blanket as it comes into contact with the paper.
Ãâó: oerweb.uthscsa.edu/printing/Glossary.html
impression CPM is the cost per thousand for a specific site and is used to either an ad site, or to measure the exposure of the ad against the cost. Eg affiliates are paid a flat fee based on every thousand impressions. The CPM rate is sometimes used to compare the cost of using one site against another.
Ãâó: www.adsguide.com/about.php
impression the results of one rotation of a plate cylinder on a printing press. Imprint- a secondary printing over a limited area, whether performed by a small imprinting unit or by a press prior to delivery to the client. Also, an imprint can be a name or trademark printed in a document margin by the printer. InDesign? the latest page layout software from Adobe?for publication design and layout. ...
Ãâó: www.sorrentomesa.com/education/glossary.html
impression A single potential view of an ad. This is not the same as actual views, because an ad may be out of view or not seen by a reader or web user.
Ãâó: www.elearners.com/resources/advertising-glossary.a...
impression also known as an ad view or exposure, occurs when an ad banner is served. If one page has four ads, that counts as four impressions.
Ãâó: www.indianlinkexchange.com/temp/glosarry.html
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