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For Web advertising, an ad is almost always a banner, a graphic image of a designated pixel size and byte size limit. It is usually an animated GIF (Graphics Interchange Format) image. An ad or set of ads for a campaign is often referred to as "the creative". Banners and other special advertising that include an interactive or visual element beyond the usual are known as rich media.
출처: www.adoofa.com/services/services_glossary.asp
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