| awareness |
A measurement of knowledge of the existence of a brand or its advertising. Can be measured spontaneously eg. 'which brands of drinks can you think of?' or prompted eg. 'Which of these brands of drink have you heard of - brand X, brand Y or brand Z?'
출처: www.clearchannel.co.uk/dsp_glossary.cfm
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| awareness |
Advertising or other promotional activity (eg public relations) whose primary purpose is to increases general knowledge of the company, and to make people feel more positive towards it
출처: www.tutor2u.net/business/marketing/glossary_a.htm
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