| CPM |
CPM is the cost per thousand for a specific site and is used to either an ad site, or to measure the exposure of the ad against the cost. Eg affiliates are paid a flat fee based on every thousand impressions. The CPM rate is sometimes used to compare the cost of using one site against another.
출처: www.adsguide.com/about.php
|
|---|---|
| CPM |
Used in comparing or evaluating the cost efficiency of publications or broadcast schedules. For publications, it is determined by dividing the rate or specific advertisement cost by the circulation or number of readers. For broadcast media, it is determined by dividing the commercial rate of homes or people tuned in. In determining the CPM of homes and people reached, average audience is used. simply, the advertising cost to reach 1,000 units of audience.
출처: www.goerie.com/ccc/glossary_of_common_newspaper_t....
|
| CPM |
The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer's subsequent actions.
출처: www.workfromhomebusinessinfo.com/archives/2005/07/...
|
| CPM |
Cost per thousand ad views. (The M stands for the Latin mille, meaning "a thousand.") The cost of the ad per 1,000 ad views.
출처: webweevers.com/glossary.htm
|
| CPM |
CPM is the cost per thousand for a particular site. A Web site that charges $15,000 per banner and guarantees 600,000 impressions has a CPM of $25 ($15,000 divided by 600).
출처: advertise.guapunya.net/glossary/
|