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A blank version of a book or booklet made from the paper stocks specified in order to demonstrate binding, weight, and size of the finished item.
Ãâó: www.teleplex.net/jr/www3.teleplex.net%5Cprinter/gl...
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| dummy |
blank sheets of paper cut and folded to size to represent a brochure, flyer, leaflet; helpful for indicating weight, shape, size, feel and general appearance.
Ãâó: www.garyeverhart.com/glossary_of_advertising_terms...
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| dummy |
A fictitious name with a real address, placed in a mailing list for monitoring purposes (also Decoy).
Ãâó: www.101newsletteranswers.com/n_glosry.htm
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| dummy |
A term used to describe the preliminary assemblage of copy and art elements to be reproduced in the desired finished product; also called a comp.
Ãâó: www.dataprintonline.com/resources/glossary.html
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| dummy |
hand drawn schematic of what the page will look like in print. Usually for children's picture books.
Ãâó: www.writefromhome.com/writingtradearticles/197.htm
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