| awareness |
A measure of the percent of target customers who are aware of the new product's existence. Awareness is variously defined, including recall of brand, recognition of brand, recall of key features or positioning.
출처: www.shapetomorrow.com/resources/glossaryofterms.ht...
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| awareness |
All-permeating, all knowing Consciousness; moment-to-moment knowledge that one
출처: www.shyamspace.com/resources/glossary/glossary.htm
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| awareness |
A measurement of knowledge of the existence of a brand or its advertising. Can be measured spontaneously eg. 'which brands of drinks can you think of?' or prompted eg. 'Which of these brands of drink have you heard of - brand X, brand Y or brand Z?'
출처: www.clearchannel.co.uk/dsp_glossary.cfm
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| awareness |
Advertising or other promotional activity (eg public relations) whose primary purpose is to increases general knowledge of the company, and to make people feel more positive towards it
출처: www.tutor2u.net/business/marketing/glossary_a.htm
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