| CPM |
Cost per thousand. The term refers to the cost of reaching one thousand advertising exposure opportunities in a market.
출처: www.pattisonoutdoor.com/toolsresources_glossary.ht...
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| CPM |
In e-mail marketing, CPM commonly refers to the cost per 1,000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 per e-mail address.
출처: www.the-cma.org/council/emglossary.cfm
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| CPM |
Paid advertising by which the advertiser is billed based on the number of times an ad is seen by a consumer, regardless of the consumer's subsequent action. Most graphical online advertising, and nearly all offline advertising, is sold on some kind of CPM basis. The M in CPM is Latin for "one-thousand." Related terms: Clickthrough rate, ROI
출처: www.marketingprofs.com/5/mezrich1.asp
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| CPM |
"Cost per Thousand." The dollar figure used to evaluate the cost to reach a thousand persons in a media buy. CPMs are calculated by multiplying the cost of an ad by 1,000, then dividing that number by the total audience. CPM = Cost x 1,000 - divided by total Audience.
출처: advertising.washpost.com/special/displaycontact/gl...
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| CPM |
Advertising priced by multiplying the number of projected page views in thousands by the pricing for the specific area where the advertising is to be placed.
출처: advertise.sympatico.msn.ca/Glossary/
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