| persuasion |
one of the four traditional forms of composition in speech and writing meant to change the way a reader or listener thinks or acts
출처: ww2.aps.edu/users/apsedumain/CurriculumInstruction...
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| persuasion |
Persuasion is one of the four chief forms of rhetoric. Its main purpose is to convince a reader (or listener) to think, act, or feel a certain way. It involves appealing to reason, to emotion, and/or to a sense of ethics. The other three main rhetorical categories are exposition, narration, and description.
출처: www.pearsoned.ca/text/flachmann4/gloss_iframe.html
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| persuasion |
attempts to win "the heart and mind" of the target. Thus persuasion must induce attitude change, which entails affective (emotion-based) change. Although persuasion is more difficult to induce, its effects last longer because the target actually accepts and internalizes the advocacy.
출처: www.workingpsychology.com/definit.html
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