| interstitial |
This term means something in between and is a page that is inserted in the normal flow of content between a user and a site. An Interstitial Ad is an intrusive ad unit that is delivered without specifically being requested by a user. Source: IAB Canada
출처: www.netsetgo.com/glossary.php
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| interstitial |
Meaning in between, an advertisement that appears in a separate browser window while you wait for a Web page to load. Interstitials are more likely to contain large graphics, streaming presentations, and applets than conventional banner ads, and some studies have found that more users click on interstitials than on banner ads. Some users, however, have complained that interstitials slow access to destination pages.
출처: advertise.guapunya.net/glossary/
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