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psychograph 1. a chart for recording graphically the personality traits of an individual.  2. a written description of the mental functioning of an individual.
Ãâó: www.mercksource.com/pp/us/cns/cns_health_library.j...
psychographic describes consumers on the basis of some psychological trait, characteristics or life style.
Ãâó: www.ignitingministry.org/advertising/mediaterms.as...
psychographic A technique of measuring and developing lifestyle classifications.
Ãâó: www.cnr.uidaho.edu/travelerstudy/definitions.htm
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