| cognitive dissonance |
Individual awareness of inconsistencies in thoughts, feelings, and opinions.
출처: www.birf.info/home/bi-tools/qlinks_c.html
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| cognitive dissonance |
a state of psychological discomfort arising when a consumer tries to reconcile two conflicting states of mind, for example, the positive feeling of having chosen to buy a product and the negative feeling of being disappointed with it afterwards.
출처: wps.pearsoned.co.uk/wps/media/objects/1452/1487687...
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| cognitive dissonance |
A conflict between observations, as when a sound has the timbre of a close listening seat but the perspective of a distant one.
출처: stereophile.com/reference/50/index2.html
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| cognitive dissonance |
Doubt that occurs after a purchase is made, which can be alleviated by customer after-care, money-back guarantees, and realistic sales presentations and advertising campaigns.
출처: www.prenhall.com/rm_student/html/glossary/c_gloss....
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| cognitive dissonance |
definition required
출처: mcgraw-hill.co.uk/he/web_sites/business/marketing/...
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