| checkerboard |
a board having 64 squares of two alternating colors
출처: wordnet.princeton.edu/perl/webwn
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| checkerboard |
(1) In television, airing different programs each night in a particular time period to try to appeal to a wider audience and build higher ratings. Typically occurs in prime access with different syndicated programs. (2) In print, magazine advertising units consisting of diagonally placed quarter or half pages alternating with editorial text.
출처: www.horizonmedia.com/glossary/c.htm
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